Sidual Apparel is a street-wear label and lifestyle brand with a strong awareness of global and local affairs. The brand enlists an international roster of artists and designers to create visuals for its clothing. We created Sidual’s identity, highly interactive online showcase, clothing graphics and photography. All the models used to represent the line are simply creative characters from Sidual’s immediate surroundings.

The clothing is printed entirely by hand in BC’s Summerland by Sidual’s textile and printing company Sidual Screenprinting.

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Disciplines
branding, Interactive, Print